Ah…Spirit of Steve Jobs!

Ah, spirit of Steve Jobs, see what you hath wrought!

This is what I said to myself over and over again during the three hours I spent in the Apple store trying to buy a new phone.

I am the yin to Steve Jobs’ yang. He was a genius and I am an idiot.

I stupidly went to the store way too soon after Christmas. I thought it would be better than before Christmas, but I was very wrong.

I watched the scene as if it were an out-of-body experience and I clearly saw the two distinct sides of myself.

The store was unbelievably crowded; it almost reminded me of my trip to India. People were everywhere and were moving around from area to area, a vast sea of busy busy humanity. Can you imagine how much money Apple makes? This was but one store on one afternoon. How many stores on how many afternoons and mornings and nights serve how many people’s “needs”?

I put “needs” in quotes because I remember that the foundational genius of Steve Jobs was that he created a need that we did not know we had. If you read my book or my blog, you know that I have a problem with Totally DeTestable Technology™. I am sure that when confronted with the first cell phone, I said something like, “What is wrong with my black phone with the rotary dial? It works! Why do I need anything else?!”

Anyway here I was at the Apple store, so Steve Jobs was truly a genius.

I have an aversion to busy stores. If I were wealthy enough and so inclined, I would be the kind of lady who would frequent the kind of dress shop where you sit on a couch with a glass of wine and the saleslady (probably known as your consultant) brings you dresses that may meet your requirements. Nobody else is in the shop. So on the one hand, the whole Apple scene was enough to cover me in hives.

On the other hand, how exciting a scene it truly was! I love diversity, which is why I love living where I do. The store was filled with people of many races, many ethnicities, many religions. The man sitting across from me was speaking Chinese. The woman next to me was wearing a hijab. There were people even older than me, and there were way too many who were born with a smartphone in their hands. I loved the people–watching!

So the two opposing forces of my personality were on display. The lover of quiet and orderliness and the lover of a mishmash of human activity.

The only obvious truth is that Steve Jobs was right. Even my prima donna side was willing to do as I was told for three hours while various fixes were made and transfers of data were made.

And I never told the many genius bar people that their whole store was full of Totally DeTestable Technology. I simply told them thank you as I pocketed my way-cool new phone.

©2017 Margery Leveen Sher

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